WorldNGV is a provider of natural gas fuel solutions for fleet vehicles, delivering an economic benefit to the customer while lowering greenhouse gas emissions. WorldNGV operates in a market dominated by a number of larger, more established engine modification providers. Yet WorldNGV provides a vastly superior product, better service experience—and most importantly—optimizes the converted vehicle to operate at 100% efficiency for the environment and usage profile specific to their need. Despite WorldNGV’s superior offering, taking on established market players is a significant challenge. To spearhead the push to gain market share, WorldNGV management looked to Ross Hogin Design and team—copywriter Steve Malloch and developer Erin Kodama—to execute a complete re-brand of the company.