Rose & Blossom
Just Roses Plus had a naming problem that couldn’t be overcome with marketing. Despite being a full-service florist, customers thought of them only for special occasion roses. To solve that problem and to re-position the business, a name change and a re-brand was in order. Working with owner Terri O’Connor, we conceived a new name — Rose & Blossom — that traded on existing equity while communicating their positioning as a premiere provider of all kinds of floral arrangements. The new brand was introduced with a hand-delivered announcement and a suite of materials that have helped Rose and Blossom’s business double since launching in 2014.