Work

  • One Meal a Day For The Planet
  • NAIL Magazine
  • Plant Power Task Force
  • The League of Education Voters
  • ymca thumb
  • rose and blossom logo
  • Real Estate Standards Organization
  • SEL Teacher Practices

Rose & Blossom

Just Roses Plus had a naming problem that couldn’t be overcome with marketing. Despite being a full-service florist, customers thought of them only for special occasion roses. To solve that problem and to re-position the business, a name change and a re-brand was in order. Working with owner Terri O’Connor, we conceived a new name — Rose & Blossom — that traded on existing equity while communicating their positioning as a premiere provider of all kinds of floral arrangements. The new brand was introduced with a hand-delivered announcement and a suite of materials that have helped Rose and Blossom’s business double since launching in 2014.

  • rose and blossom
  • Rose & Blossom brand identity

  • Design elements

  • rose and blossom stationary
  • rose and blossom van wrapper
  • rose and blossom folder 2
  • rose and blossom folder
  • Wedding collateral